The Blog

This morning NBC did a story about Jean Haner, an expert at analyzing personalities based on faces. New York’s favorite Features Reporter, Cat Greenleaf (you may remember her from such NBC News features as The Sex and the City Book Club), tested Haner’s accuracy by having her analyze an Ignighter profile and then speak to the actual Ignighter user in person.

It’s a really interesting story with a little love for everybody’s favorite group dating site thrown in too.

June 2nd, 2009 Posted by Adam | About Ignighter, Fun with Video, Press, The New Ignighter |

People are never always asking us what it’s like to work at a cool company like Ignighter. Recently TechStars held a banquet honoring their awesome mentors. To provide an update of the companies and celebrate their progress each of the past founders at TechStars were asked to make a short video showing what life is like at their Startup.

We made this:

April 28th, 2009 Posted by Adam | Fun with Video, Ignighter Guys, Our Office, mentorship, techstars |

This weekend a couple good friends of Ignighter were reading an etiquette book from the fifties (we have such a genteel userbase!) and came across a page that details “the social climb”. Pretty cool to see that group dating has been one of America’s cultural mores even dating back half a century.

April 27th, 2009 Posted by Adam | Group Outings, History of Group Dating |

If you’re reading this on the blog itself, it has probably already become clear to you that things are a little different around here.

Have you seen the new homepage yet? It’s pretty funky, huh?

But much like the Ignighter team itself, the new site is more than just a pretty face. While the new design is pretty hot, the new functionality that accompanies it scorching.

1. One significant change to Ignighter’s functionality is the ability to “become a groupie” of other groups that interest you. Basically this means that you and your group can follow the status updates of other hotties in your city. So if they’re uploading more photos or talking about their weekend plans, the groupie feature helps give you and your friends insight into what’s happening with the people who tickle your fancy.

2. Another big change is Ignighter’s new Matching Engine. Here at Ignighter we’ve developed the world’s first and best group-to-group matching engine. Using cutting edge, in-house technology, we’ve figured out a way to study your group’s profile and match you up with another group based on percentage of compatibility. It’s pretty cool stuff and it keeps getting better.

3. The final significant change that we made to the new Ignighter is the introduction of the Ignighter Magazine. In addition to being the go-to group dating hub on the Internet, it’s also our goal to be a source of fun, entertaining, thought-provoking content surrounding the world of dating, relationships, sex, and other fun stuff. Each day we’ll feature an original article by one of Ignighter’s professional writers.

It also must be pointed out that we owe a great deal of thanks to Slice of Lime for their awesome design and usability work.

Right now we’re begging for your feedback. So if you haven’t signed up for the site yet (it’s free so what is there to lose?!) please do so and let us know how we can improve it. The Ignighter team has been working around the clock to make a really cool product. So please get on there, try it out, and tell us how we can make it even cooler.

April 14th, 2009 Posted by Adam | Design, Ignighter Update, The New Ignighter |