Flagged for business model debate
This morning, Bill Flagg sparkked (remember that?) a really interesting debate - with Ignighter as his example - over whether web services should follow a “profit or popularity” business model. The conversation began over a lunch that included the Ignighter team, Bill, and the founder of Match.com. I predict that it will continue for some time.
Bill wrote a really fascinating post about it that you should definitely check out here.
Clearly we have many opinions on the matter already. I won’t go into them because it would be a) boring to read and b) too early for us to share.
I will say that we don’t necessarily believe that subscription or not translates directly to revenue or not. We’re confident that our model has room for a variety of other potential revenue streams that don’t place the burden of cost on the user - a 20-something Facebook user accustomed to getting all internet services for free. Ignighter is taking an unconventional approach to a stale industry (online dating), and we might find that an unconventional revenue model is the most effective.
That being said, our revenue plans have already changed a number of times. In fact, when we first got started, before we knew much about business terminology, this was our original revenue model:
As we continue to get to know our user base, we’re confident that the revenue opportunities (subscription based or not) will continue to become clearer and we’ll make adjustments to capitalize in these areas.
Some people have already weighed in with their thoughts in Bill’s comment section. We’d love to include more people in the discussion and hear what you think. So please chime in!
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